Colours


Colour Usage

Four colour schemes were used to build the brand colour in this project. The primary colours are the core brand colours that includes one variation and two other secondary colours. The last two been a contrasting accent colour. Using the dorminant colour in all business ventures (such as in store display, business card, website, car wraps, promotional items etc) will strenthen the brand's association with these colours. Thus creating brand awareness amongs consumers.

Primary Colour 1

CMYK Colours Percentage (%)
Cyan 0
Margenta 33
Yellow 88
Black 0
RGB Colours Numbers
Red 255
Green 183
Blue 27
HEX Code #ffb71b
Pantone 1235 C

Primary Colour 2
CMYK Colours Percentage (%)
Cyan 28
Margenta 48
Yellow 100
Black 23
RGB Colours Numbers
Red 162
Green 115
Blue 0
HEX Code #a27300
Pantone 132 C

Accent Colour 1
CMYK Colours Percentage (%)
Cyan 16
Margenta 8
Yellow 6
Black 0
RGB Colours Numbers
Red 220
Green 227
Blue 235
HEX Code #dce3eb
Pantone 656 C

Accent Colour 2
CMYK Colours Percentage (%)
Cyan 96
Margenta 100
Yellow 22
Black 55
RGB Colours Numbers
Red 50
Green 26
Blue 87
HEX Code #2e1a46
Pantone 2695 C